Plan to Participate in Be Kind to Animals WeekÂ® 2001!
This yearâ€™s Be Kind to Animals Week (BKAW) will be held May 6-12, 2001. Start planning now to get the most out of the event, which happens to be the oldest and largest week dedicated to teaching kindness towards all animals. There are many ways to get involved with BKAW, no matter what the size of your shelter â€“ or your staff.
Donâ€™t forget, an important part of BKAW is the Be Kind to Animals Kid Contest; weâ€™ve found itâ€™s the best way to gain important media coverage in your local community. Everyoneâ€™s interested in giving kind kids and the work they do for animals the recognition it deserves. Nominate your local contest winner to AHAâ€™s national Kid Contest and they could win a valuable college scholarship, and your shelter could receive national publicity. This year you can enter your nomination online!
To get you thinking about BKAW, here are some great tips for making next yearâ€™s Be Kind to Animals Week the most successful yet. Be sure to check back often â€“ weâ€™ll be adding new tips as BKAW 2001 approaches.
This week's tip! Use
Your Newsletter to Recruit Help
Rather than purchasing supplies for your event, place a wish list in the newsletter asking for the items or services to be donated. Give opportunities to local business to sponsor the event or portions of the event. Think about offering a commemorative item (plastic cups, pet food bowls, tee shirts, bumper stickers) made with your shelter's Name, Be Kind to Animals Week event name and the name/logos of companies or organizations that make contributions. Make it something that will encourage business to donate annually to your BKAW event. Get local artists or graphic designers to donate their talents in designing promotional or recognition items.
Send complimentary copies of the newsletter to potential supporters along with a cover letter directing them to the article and soliciting their support. Ask teachers and students to come up with ideas of how they can get involved. Invite service organizations to get involved by providing person-power to help with your event. Approach other nonprofits and network with them as they may know of resources that would be available to you.
If you have already started to work toward your event, quote people or businesses that you already have on-board for your event. Emphasize how exciting it is to be involved and what positive results you are looking for. List the event's supporting organizations in the article. It will let potential supporters know that this will be a successful event and encourage them to become involved in. Show them that you are willing to publicly acknowledge your supporters.
Include a sidebar article on some basic tips on how people can be kind to animals everyday. You can include updates on your event's progress and new Be Kind to Animal tips in every issue of your newsletter between now and May.
Call us! We
can help you plan for the next BKAW
Your volunteers can be a great resource as you begin planning for BKAW. In fact, they may have professional experience that can be useful, too. Invite them all to a BKAW brainstorming meeting to get the ideas flowing.
Give your BKAW a theme
with local businesses to get the word out
Do you have a volunteer with a great phone presence? Have them call and talk with the contact person at the various businesses with an enthusiastic reminder a few days after you have mailed your invitations. Emphasize that this is "brainstorming" session and that you want to involve the whole community. Find ways to build excitement and get the synergy flowing. Make this a great experience for all, something that they will look forward to building on next year.
Begin publishing events in your newsletter
a Community Auction
Hold a Pet Supply/Donation Drive
Create events that are attractive to local media
Hold an Off-Site Adoption Event
Get to know our 2000 Be Kind to Animals Kid Contest winners!
AHA thanks the generous sponsors of the BKAW 2000!
For more information about Be Kind to Animals Week activities, contact Courtney Green at [email protected] or call 800-227-4645.
Copyright Â© American Humane Association